| 1. |
What barriers to growth did your company
experience in 2009? (Check all that apply.) |
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a. Problems in product
launches (i.e., late introductions, pricing/feature problems, etc.)
b. Sales channel
challenges
c. Unclear marketing
messages
d. Ineffective corporate
strategy/distractions
e. Insufficient budget
for initiatives
f. Competitor
effectiveness
g. Low price foreign
products
h. Lack of customer
spending with us/competitors
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| 2. |
What strategy(ies) is your company putting in
place for growth in 2010? (Check all that apply.) |
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a.
Expand geographically
b. Expand into new sales
lines/product lines
c. Expand into new
market
d. Expand sales force
e. Change sales force
compensation plan
f. Acquire another
company/product line
g. Add distribution
channels.
Which one?
h. Delete distribution
channels.
Which one?
i. Change product
feature/pricing (i.e. reduce pricing, increase feature set, etc.)
j. Increase lead
generation activities
k. Other
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| 3. |
How do you anticipate your total marketing
budget changed from 2009 to 2010? |
|
a. Increased by
%
b. Decreased by
%
c. No change
d. Don't know
|
| 4. |
What sales channel(s) do you sell through today, and how will
that change in the next three years? (Check all that apply if
you use/plan to use more than one channel.) |
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| |
How satisfied are you with the performance of your overall sales
channel strategy today? |
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| 5. |
Please identify the marcom tactics you use in 2009, by noting
what percentage it represents of your total budget. (Example, print
advertising may be 33% of your total budget, PR may be 10%, etc.).
Make sure the percentages you indicate total 100% when adding up the
column. Next, ONLY for those programs you currently use,
please circle a response to the right to indicate if you expect that
tactic's 2010 budget to Increase, Hold Steady, or Decrease compared
to 2009 funding levels: |
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| 6. |
What is the SINGLE most important method you currently use in
measuring the impact of your marketing program? (Check ONLY
one.) |
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a. Lead volume
b. Lead quality
c. Cost/lead
d. Brand awareness
e. Brand preference
f. Sales increases
g. Market share gains
h. Quote volume
i. Other:
|
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What methods do you use to tabulate this metric? |
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|
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Do you use Google Analytics to analyze web traffic patterns and
lead activity? |
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Yes
No
|
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If no, do you plan to? |
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Yes
No
|
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If no, do you use another tool? |
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Yes. Which one?
No
|
| 7. |
How are your incoming leads changing in volume? |
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a. Increasing
b. Remaining the same
c. Decreasing
d. Don't know
|
| 8. |
How are your incoming leads changing in quality? |
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a. Improving
b. Remaining the same
c. Declining
d. Don't know
|
| |
What is your company's SINGLE best source of lead quality today? |
| |
a. Advertising - print
b. Advertising - online
(banners, advertising supported microsites and content)
c. Direct mail
d. Directory advertising
e. Email
f. Trade shows/Events
g. Search engines
h. Public relations
i. Telemarketing
j. Social media
k. Web site
l. Webcasts
m. Don't know
|
| 9. |
What percentage of your company's revenues come from outside various
global geographies? |
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Where are your materials/messaging (ads, literature, web, etc.)
created that are used to market in international geographies? |
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a. All at U. S.
headquarters
b. Mostly at U. S.
headquarters
c. Some at U. S.
headquarters
d. All at overseas offices
|
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Where are spending decisions made for international marketing
programs (what ads to buy, what shows to participate in, etc.)? |
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a. All at U. S.
headquarters
b. Mostly at U. S.
headquarters
c. Some at U. S.
headquarters
d. All at overseas offices
|
| 10. |
For demographic purposes: |
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